Sell Your Home Faster & For Full Value

A proven methodology on how to price a home correctly for sale, sell it in less time and for the highest value.


Instructed By Keith R. Gordon

Expert instruction by veteran Broker Keith R. Gordon, author of The Insiders Guide To Real Estate and negotiator for over 1.25 billion dollars in residential property sales.


How To Be A Professional Real Estate Negotiator and Manage Your Listing From Start To Finish

How To Price A Home

How to price a home accurately to garner the most offers.

How To Negotiate

How to get the most value out of the sale of your home and leave no money on the table.

How To Manage Your Listing

How to manage your listing including market evaluation and price reductions.

This comprehensive 30-video training package will cover all aspects of a listing from start to finish including establishing a relevant list price, effective price adjustments, setting tempo and many other core negotiation principles cultivated through decades of experience. 

While every professional negotiator has their own unique style, every agent (or seller) can benefit from integrating these proven key strategies. 

The course is divided into 5 sections representing the different phases of the real estate transaction:

  • Pre-Listing
  • Listed
  • Negotiations
  • Under Contract
  • Closing

Each section will give you valuable information to help you navigate the selling process, determining price reductions, prove the highest value of a home, and seeing the transaction through to the closing. 

Pre-Listing Sections:

  1. How much do homes appreciate
  2. “Principles Principles of pricing
  3. Seller Misconceptions on Pricing A Home Seller misconceptions on pricing a home
  4. Why you should not rely on an agent’s opinion, appraisal or CMA
  5. “List Establishing an effective list price
  6. Seller fuzzy math
  7. Consider a 4 point inspection before listing
  8. Inspection and seller's disclosure
  9. Should I remodel before I list my home
  10. The do's and don'ts of an MLS ad
  11. Buyers agent compensation

Listed Sections:

  1. How to speak to a buyers agent
  2. “Reading How to manage your listing once you are in the MLS
  3. Understanding what buyer’s agents are saying
  4. What do you do when you have no showings
  5. Feedback

Negotiating Sections:

  1. “Patience The do's and don'ts of negotiating
  2. Understanding buyers' offers
  3. Appraisal Shortfall
  4. “Selling Selling a home in 10 days
  5. lowball, iBuyer and contingency offers
  6. “The The finer points of negotiating
  7. Power shift
  8. 6 techniques to negotiate for full value
  9. Why deals fall apart

Under Contract Sections:

  1. The as is Florida contract
  2. How to manage a contract
  3. The nuance of an as is contract
  4. How to manage a cash offer

Closing Section:

  1. The closing process

Become A Member

Learn how to not leave money on the table and receive full value for the sale of a home. Keith teaches crucial techniques in negotiation, price drop and appraisal shortfall risk management. Become a member today!


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